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03 / About

Studio

Est. 2019 · Independent

Blu is a small, opinionated studio for businesses that take their digital presence seriously. We design and engineer websites — single page, multi page, full platform — with the care of a magazine and the rigour of a product team. No templates. No theatre. Just considered work, shipped on time.

By the numbers 2019 — 2026

01 38

Projects shipped since 2019 — every one designed and built in-house.

02 12

Industries served, from independent makers to enterprise teams.

03 96

Average Lighthouse performance score across live client sites.

04 8

People across Europe. The ones in the kickoff build the thing.

01

How we think

Values / 06

01

Taste over trend.

Trends date a website in six months. Considered taste — typography, hierarchy, restraint — keeps a site relevant for years.

02

Design is engineering.

A pretty mockup that ships poorly is half a deliverable. Our designers and engineers sit at the same table, so the live site matches the intent.

03

Speed is a feature.

Performance, accessibility and SEO are not extras we charge for. They're the floor of what good work looks like.

04

Small, on purpose.

We stay deliberately small so the people in the kickoff are the people building the thing. No handoff to a junior team.

05

AI, where it earns it.

We integrate AI when it makes the product better — not because the deck demands it. Honest tools, well placed.

06

Boring infrastructure.

We use proven, calm technology so your site keeps working at 3am on a holiday weekend. Surprises belong on the front of the site, not the back.

02

The studio

8 humans / Europe

Illustrated portrait of Alex Kraan

Illustrated portrait of Mara Reiss

01 / 08 · Rotterdam

Alex Kraan

Started Blu in 2019 after a decade in agency land. Still sits in every kickoff.

Tell us what
you're building

New business hello@blu.studio

Press & partnerships press@blu.studio

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